Research & Publications

Research, writing and institutional dialogue develop Lunaeos across three connected forms: narrative literacy, academic theory and applied institutional analysis.


The book introduces the lived language of human systems. Academic manuscripts develop the theoretical architecture of meaning transformation, drift and recursive consequence formation. Applied publications examine how these dynamics appear in governance, regulation, oversight and institutional responsibility.


Theoretical Foundation

LUNAEOS is a multi-level theoretical model of organizational dynamics that explains how institutional structures are translated into behaviour through processes of meaning construction and relational interaction.

Laurin Friedrich looking at institutional coherence, organisational dynamics and governance under systemic pressure.
Hourglass diagram illustrating a theoretical framework of institutional recognition, showing fragmented signals across domain

The LUNAEOS Institutional Behavioural Feedback Model illustrates how structural pressures, interpretation processes, and behavioural patterns interact across different layers of human systems.


Conceptual & Analytical Foundations

Core research themes include institutional dynamics, systemic drift, governance under pressure, and the relational infrastructure of organisations.


The LUNAEOS Literacy™ framework was developed at the intersection of academic inquiry and lived institutional experience. 


At its core, LUNAEOS conceptualizes organizations as recursive systems in which:


structure → meaning → behaviour → patterns → feedback into structure


Rather than assuming that structures directly determine behaviour, the model shows that institutional expectations are interpreted through meaning, which is continuously transformed in relational interaction and enacted across organizational levels.


Meaning refers to the situated interpretive representation through which actors integrate institutional expectations, social context, prior experience, and constraints into a basis for action.

Meaning is not equivalent to expectation. While expectations may be formally defined, meaning is constructed and transformed in interaction.


The critical transformation does not occur at the level of structure or individual cognition alone, but within relational interaction. It is in meetings, coordination processes, and everyday exchanges that expectations are interpreted, negotiated, and reshaped into actionable meaning.


As meaning is constructed locally, it does not remain confined to individual or team contexts.

It propagates across levels through interaction, generating variation in how expectations are enacted throughout the organization. These variations accumulate into patterns such as norms, practices, and cultural tendencies.


This perspective shifts attention from organizational design to organizational enactment.

It suggests that system-level outcomes cannot be understood solely through formal structures, but require analysing how meaning is constructed and transformed across interaction.

Theoretical Setting

Over more than a decade of working within complex organisational environments, I repeatedly observed dynamics that were difficult to explain through conventional governance or management models alone. These experiences reinforced the value of approaching institutional behaviour through both conceptual analysis and practical observation.


The framework engages with several intellectual traditions that examine how complex systems evolve and how behaviour emerges within organisational environments. Systems thinking, particularly as developed by scholars such as Donella Meadows, highlights how feedback processes and structural dynamics shape the behaviour of complex systems over time. Economic and institutional perspectives, including insights from Friedrich Hayek, emphasise that knowledge and decision-making are distributed across individuals rather than centrally controlled, meaning that institutional outcomes often emerge from local interpretations and interactions.


Research on governance and regulatory dynamics, particularly the work of Julia Black, further illustrates how institutional rules and expectations are interpreted and enacted within organisational settings. Institutional theory, including contributions from scholars such as Masahiko Aoki and Patricia H. Thornton, further illuminates how rules, norms, and institutional logics structure organisational environments. Complementing this perspective, Karl E. Weick’s work on sensemaking highlights how individuals collectively interpret institutional expectations and translate them into everyday organisational practice.


Its primary contribution lies in integrating these perspectives into a single mechanism-based model.


Bringing these perspectives together made it possible to develop a language for recognising systemic drift - not only as a theoretical concept, but as a phenomenon that can be observed within real organisational environments.

Selected Work

The Signals of Organisational Misalignment


Productivity Press / Routledge, forthcoming.


A narrative and analytical exploration of how meaning, atmosphere, emotional labour, responsibility and drift shape human systems before misalignment becomes visible in formal structures.

Academic Manuscripts


Beyond Drift: A Multi-Level Theory of Meaning Transformation in Organizations
Under review


This manuscript develops a theory of organisational drift as a multi-level process of meaning transformation. It argues that institutional expectations do not translate directly into behaviour, but are interpreted and transformed through relational interaction across organisational levels.


From Change to Consequence: Recursive Processes in Interdependent Social Systems
Under review


This manuscript examines how interventions generate consequences that evolve beyond their initial design. It introduces recursive consequence formation to explain how outcomes are generated, propagated and transformed through interpretation and response across interdependent domains.

Interdependence and Recursive Consequences
When Structures Drift from Reality
Meaning Across Institutional Levels
Responsibility Under Less Prescriptive Regulation

Essays & Publications



Selected essays and publications will appear here as they are released.


These contributions expand on themes explored in The Signals of Organisational Misalignment and examine contemporary institutional challenges across governance, regulation, organisational culture, and systemic behaviour.

"Der Aufsichtsrat" 05/2026:

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Speaking & Guest Lectures

Talks and guest lectures explore how institutions behave under structural pressure and how professionals can recognise systemic signals before visible breakdown occurs.

Typical themes include:

  • organisational drift and systemic misalignment
  • governance under regulatory and geopolitical pressure
  • the hidden emotional infrastructure of institutions
  • systemic literacy in complex organisations
  •  leadership and institutional coherence

Speaking engagements are offered for:

  • universities
  • executive education programmes
  • professional associations
  • institutional learning environments

Academic Dialogue


If you are interested in guest lectures, seminars, panel discussions, or collaborative academic exchange, you are welcome to get in touch.

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